|> -----Original Message-----
|> From: dns-bounces+dassa=dhs.org§dotau.org 
|> [mailto:dns-bounces+dassa=dhs.org§dotau.org] On Behalf Of Vic Cinc
|> Sent: Thursday, June 08, 2006 9:14 PM
|> To: .au DNS Discussion List
|> Subject: Re: [DNS] france ditches magic number requirement 
|> Re:Domaindisputeheats up
|> 
|> Darryl (Dassa) Lynch [dassa§dhs.org] wrote:
|> > 
|> > importance of the .au branding.  The policies and rules in place 
|> > support that branding.  What you advocate dilutes the brand.
|> 
|> the price of .au is entirely artificial and comes about from 
|> auda screwing ausregistry. there is no value in the brand 
|> that can be reflected in the price therefor it only exists 
|> in the minds of some people. if there was measureable value 
|> in the brand, the take would be a lot higher. its not its a 
|> lot lower.

The price of .au was historically high and it is taking quite some time for it
to come down to more reasonable levels.  The reasons are not anything to do
with AuDA but more a reluctance to reduce high profit levels.  We now see more
reasonable pricing but there is still room for improvement, beyond reducing
the wholesale cost which should always be reviewed regularly also.

|> the brand value of .au is unmeasurable drivel. its not 
|> reflected anywhere other then conversations some people have 
|> with other wannabe public heros.

It isn't unmeasurable nor drivel despite your personal opinion.  It is part of
what you sell even if you deny it.

Darryl (Dassa) Lynch