[DNS] Australia's luckiest man?

[DNS] Australia's luckiest man?

From: Kim Davies <kim§cynosure.com.au>
Date: Wed, 31 Aug 2005 10:52:56 +0800
Quoting Dave on Wednesday August 31, 2005:
| 
| If you search Google for "Byron Bay" are you more likely to click on 
| byronbay.com.au <http://byronbay.com.au> or
| bobsmithtravel.com.au<http://bobsmithtravel.com.au>?

Actually, my choice depends on where they appear (i.e. in the first few
results), rather than anything to do with the domain name. And the way
that a page gets to be in the first results is its relevance (through
linking from trusted sites), and the domain name is usually not a factor
in that.

My defunct ISP web site appears in the first 10 hits if you type "ISP"
into Google - varying depending on Google's mood its somewhere between
place 5 and 10. From that it gets tens of thousands of hits per week,
and that has nothing to do with ISP being in the domain name - because
its not. The first Australian ISP site with "ISP" in its domain name is
ranked #83.

| Do you think bobsmithtravel.com.au <http://bobsmithtravel.com.au> gets any 
| type-in traffic from anybody looking for information about Byron Bay ?

I would say people guessing domain names relating to generics is a
fraction of a percentage. Whilst if I knew I was looking for a specific
company like Qantas I could guess it is qantas.com.au, I don't think
many looking for something generic would do such a thing.

Search engines have really usurped this kind of thing, because they work
so much better.

| If you're telling somebody about a great site about Byron Bay, do you think 
| you're likely to remember the domain if it's
| byronbay.com.au<http://byronbay.com.au>

Again, I think we are talking fractions of a percent that are impacted
by this, and you could come up with equally memorable names that are not
literally the place name of the enterprise.

kim
Received on Wed Aug 31 2005 - 02:52:56 UTC

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