Re: [DNS] Immutable Laws of Internet Branding

Re: [DNS] Immutable Laws of Internet Branding

From: james gamm <jagam§bigpond.com>
Date: Wed, 22 Nov 2000 18:33:25 +1100
any here noticed the www.aunic.com.au site with its various 2ld's.
james
  -----Original Message-----
  From: Doug Robb <doug&#167;clarity.com.au>
  To: dns&#167;auda.org.au <dns§auda.org.au>
  Date: Wednesday, 22 November 2000 6:15
  Subject: [DNS] Immutable Laws of Internet Branding



  While everyone is on the topic of generic domain names
  I am reading a book called:

  Immutable Laws of Internet Branding by Al Ries and Laura
  Ries. (find it at: http://www.ries.com/ where else?)

  Now I dont agree with a lot of his arguments but it sure
  makes you think. He makes the case that  generic words are
  bad *brand* names and this fixation with generic names for
  domain names is a wasted opportunity when you could be
  building a real brand name of your own.

  "Cars.com is not a good name for an automobile dealership.
  And cars.com is not a good name for a website that sells
  cars." [from the book]


  regards doug

  -----------------------------------------------------------
  Doug Robb
  Clarity Software Pty Ltd      http://clarity.com.au
  GPO Box 763                   Phone: 0403 02 2527
  Nedlands 6909                 Fax:   (618) 93867564
  Australia                     email: doug&#167;clarity.com.au
  -----------------------------------------------------------

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Received on Wed Nov 22 2000 - 15:44:51 UTC

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