[DNS] Immutable Laws of Internet Branding

[DNS] Immutable Laws of Internet Branding

From: Doug Robb <doug§clarity.com.au>
Date: Wed, 22 Nov 2000 15:10:16 +0800 (WST)
While everyone is on the topic of generic domain names
I am reading a book called:

Immutable Laws of Internet Branding by Al Ries and Laura
Ries. (find it at: http://www.ries.com/ where else?)

Now I dont agree with a lot of his arguments but it sure
makes you think. He makes the case that  generic words are
bad *brand* names and this fixation with generic names for
domain names is a wasted opportunity when you could be
building a real brand name of your own.

"Cars.com is not a good name for an automobile dealership.
And cars.com is not a good name for a website that sells
cars." [from the book]


regards doug

-----------------------------------------------------------
Doug Robb
Clarity Software Pty Ltd      http://clarity.com.au
GPO Box 763                   Phone: 0403 02 2527
Nedlands 6909                 Fax:   (618) 93867564
Australia                     email: doug&#167;clarity.com.au
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Received on Wed Nov 22 2000 - 15:10:18 UTC

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