Content-MD5: sGlofUvljW3CupRRjd+asA==
Sender: owner-dns§magna.com.au
Precedence: bulk
Reply-To: dns§intiaa.asn.au

hi all,

> I think whatever happens it will be harder to find
> companies on the net.  

this i cannot agree with more.

> I see the best structure for DNS names as one that
> side-steps the conflict of name issue and allows
> a search engine to be constructed simply.
> 
> In my mind the problem is that the people applying
> for .com.au domain names are willing to sacrifice
> a good structure for short-term PR advantage (the
> supposed benefit of a name like widgets.com.au).

i'm probably going to be labelled a heretic...
the problem with domain names is that they don't scale.
multiple 2LD's don't solve this problem, they only complicate matters.
if a .biz.au, .co.au, .foo.au were created, a fair few existing domain
owners would be racing to register their .com.au names in the other
2LD's. so sometimes foo.com.au would reach foo.biz.au, but
bar.com.au != bar.biz.au.
what is wrong with moving away from the vanity names altogether &
going to a system much like phone numbers/car rego plates for domain names? 
directory services take care of the searches for entities on the net, much
the same way 013/altavista takes care of entities in the phone system.
vanity names can be obtained, however they come at a price.

i have no magic solutions, i'm just thinking long term. this is a problem
the internet will have to solve. i'd like to think there is a more satisfying
solution than anything that i have seen proposed to date.

<re-entering lurk mode>

cheers,
pauline (speaking only for myself)

Pauline van Winsen                                   pauline&#167;uniq.com.au
Uniq Professional Services Pty Ltd                       www.uniq.com.au
PO Box 70, Paddington, NSW 2021,                      (Sydney) Australia
Phone: +61-2-9380-6360      Fax: +61-2-9380-6416      Pager: 016 287 000
"Another matter which must be left to your escort in restaurant dining
is any communication with the waiter. If you want something that is
not on the table you never ask the waiter direct, but ask your escort
if he will ask the waiter for it."
	       Dining Out - Book 3, Woman's World, circa 1964.