[DNS] Australia's luckiest man?

[DNS] Australia's luckiest man?

From: Jon Lawrence <jon§jonlawrence.com>
Date: Wed, 31 Aug 2005 09:31:08 +0100
Some other relevant examples:

sydney.com.au - google.com.au ranking #1 for a search on "sydney"
melbourne.com.au - google.com.au ranking #7 for a search on "melbourne"
brisbane.com.au - google.com.au ranking #52 for a search on "brisbane" (#46
if you limit the search to pages from Australia)

All of these names have existed for many years and are all registered to
the same individual.  Presumably if there was significant intrinsic value
in having geographically generic names such as these then they would all
be highly ranked in google.  The fact that they're not simply demonstrates
that the name itself does not guarantee traffic.

As Kim quite rightly points out, it's not the name but what you do with
it that counts.


Jon







>-- Original Message --
>Date: Wed, 31 Aug 2005 12:50:02 +0800
>From: Kim Davies <kim&#167;cynosure.com.au>
>To: Jason Backshall <jbackshall&#167;staff.iinet.net.au>
>Cc: ".au DNS Discussion List" <dns&#167;dotau.org>
>Subject: Re: [DNS] Australia's luckiest man?
>Reply-To: ".au DNS Discussion List" <dns&#167;dotau.org>
>
>
>Quoting Jason Backshall on Wednesday August 31, 2005:
>|
>| www.news.com.au ? :)
>|
>| I appreciate that this isn't *completely* generic (after all... It does
>| point to the news portal of News Limited) - you get my drift though :)
>
>Ahh, but if history was different and the company was called Murdoch
>Limited, and had all its media working to promote murdoch.com.au as the
>news site of choice, would it be any less popular?
>
>The biggest problem with discussing this is distinguishing between
>correlation and causation. The generics that succeed in the market place
>are usually arms of big companies, with the marketing muscle to succeed
>with market awareness no matter what they call them.
>
>kim
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Received on Wed Aug 31 2005 - 08:31:08 UTC

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