Lucian,

AusRegistry has no direct relationship with Resellers and therefore can
do nothing for them. It is up to your Registrar to provide marketing
opportunities for you to participate in (as a reseller).

The whole campaign is not based around "generic names" and "search
engine" rankings at all. Once completed there will be eight tutorials in
total with wide ranging topics... there is currently only one uploaded
to the site.

I am not even going to comment on your last statement. Obviously you
didn't see the latest auDA press release which detailed the fact that
the namespace grew by 24% in the last 12 months... obviously it is "more
or less" going to be the same...


Adrian Kinderis
MD - Sales and Marketing
Level 6, 10 Queens Rd
Melbourne Victoria 3004
P: 03 9866 3710
F: 03 9866 1970
E: adriank§ausregistry.com.au
W: www.ausregistry.com.au

-----Original Message-----
From: Lucian Daniel Kafka [mailto:luci§conexim.com.au] 
Sent: Sunday, August 17, 2003 6:48 PM
To: dns§lists.auda.org.au
Subject: Re: [DNS] domain names are old hat

At 11:36 PM 16/08/2003 +1000, you wrote:
>Introducing webnames ...
>
>http://www.mywebname.com.au/
>
>"Would you like an email name with your order?" - R. McD.


The whole campaign seems to be based around the fact that multiple
generic 
or so domain names increase the search engine rankings for a business.
Is 
this assumption based on any whitepapers, search engine algorithms 
documentation or other authoritative sources?

Talk around the major search engines appears to suggest that the actual 
domain name itself is not quantified in the rank determination...

On a different topic - is there an issue with the marketing so heavily 
biased towards the registrars (and not other domain retailers)? There
was 
talk in the past about registrars short-circuiting their retail
channels. 
Is this similar perhaps, but done at a different level? Not that it
matters 
much, at the end of the day, more or less the same number of domains
will 
be sold, regardless of who retails them.


Kind regards,

Lucian Kafka
www.conexim.com.au


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